The bulk, some $340 million, is budgeted for content production and acquisition. RTL Group, Europe’s largest commercial broadcasting company, announced in March that it will invest close to $400 million the next three years in building up its video-on-demand services across the continent. While Disney and Apple roll out their own services - with WarnerMedia and NBCUniversal hot on their heels - scores of local players, in Spain and Singapore, Britain and Berlin, are pushing into the SVOD market, looking to occupy at least a portion of Netflix-controlled territory. But things are about to get very crowded, very fast.
Since Netflix took its streaming video service truly global in 2016, the company has pretty much had the market to itself.
